Social Media & Marketing
The online world is an ever-changing, constantly trending atmosphere that needs up-to-the-minute attention keeping you relevant. Loretta LaRoche Productions offers a comprehensive package of online services to better build your brand and create awareness among your specific public. These online options will help to keep your name fresh, will keep you current, and will foster your reputation in the public eye. The following details our online marketing strategy built to cultivate your presence in the virtual world.
Online Sell Sheet ~ Available Design for your E-Blasts
A “sell sheet” is a simple, one-page document that snaps. This is an eye-catchy, quick, and informative first glance at your services. A sell sheet will be used to email to your clients and leads. This will be the first basic exposure to you. It will capture your essence in a brief, yet powerful way. Design takes est. 1 week to design with approvals.
We will use your database of leads generate monthly e-mails to inform your public of what is happening. We will use a customized and personalized email Sell Sheet that represents your brand and catches the attention of your public. Using a database that you provide to us, we will create outreach that promotes you, your brand, and upcoming shows and promotions you have. Your public will remain informed in a creative, easy-access way.
*Depending on the size of your database, pricing is subject to change.
Your goals with social media are to increase your company’s global outreach and community engagement for your entertainment. It is for building ideas, product development and also branding your company name.
Facebook is a social networking website — a gathering spot, to connect with your friends and with your friends’ friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.
- Maintenance of Facebook Pages
Writing and Distributing Online Press Releases
In today’s culture, reading a physical newspaper is becoming a thing of the past. Growing numbers of people are finding their information through online news outlets, including both online television station websites and online newspaper sites. It is more important than ever to get your press releases published online as well as via print. We will write an informative, unbiased, news formatted press release and distribute it to our contacts at local news outlets. This will inform the public of upcoming shows, appearances, and anything “newsworthy” to be shared.
This will be customized to your geographic area. A comprehensive listing of local newspaper and media outlets will be designed to cover your target area.
Online Calendar Listings
Be findable. Building a presence through online calendars is a phenomenal way of maintaining optimal search engine results. Upcoming shows and appearances will be listed through various online calendar listings targeted towards your demographic and geographical area. Not only will this make you more visible through search engines, but it will inform vast publics of your appearances. This is a great way to generate new audiences.
Online calendar options vary according to your geographical area. A comprehensive list can be designed to cover your targeted area.
WordPress Blog: Create
Wordpress.com is a web software program designed for building blogs. It offers a great means for recognition and a ROI with direct traffic back-linking to your website. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
- Theme Design (Theme options provided by Wordpress)
- Widgets Application
- Video Components you would like to see.
- Social Media connections
- 5 Page Maximum Option on Blog Page
Wordpress Blog Maintenance:
- Input Blogs. Price includes input of 2 per month. I will remind you of when they are due.
- Connect Blogs to Twitter and facebook after each blog post.
- Increase Visibility and Brand Awareness by subscribing and commenting to other blogs. Engage with other bloggers.
- Monitor incoming comments.
- Categorizing and Tagging each blog for visibility.
Coaching for Wordpress:
- We can teach you how to input your own blogs and manipulate the Wordpress Tool to gain further brand visibility yourself.